As a business you are eager to make a good impression on your customers. You want to stand out, be noticed and achieve success. Every company around the world works hard to achieve these goals and grasp their piece of their market share pie.
Whether you are a new business or an existing business selling vitamins and supplements online, then you may want to look at the opportunity that private label supplements has to offer. Selling online means your competition is fierce, you are no longer trading on a local or national scale, but you are competing against some of the biggest names internationally. You have to think outside the box and have your own range to achieve success in such a “dog eats dog” environment.
The first advantage you will find when you choose private label supplements is that from the minute you ship out the first order, you increase your brand exposure. Imagine your customer taking their weight loss supplement at work and leaving the bottle on their desk branding your company name and logo for everyone in the office to see, this can immediately increase the visibility of your brand within this marketplace.
This solution also promotes a positive and professional image. Customers will automatically assume you are a professional and well-established company if you have your own products. They don’t know that you purchased the products from your supplier and that they went through the effort to stick labels bearing your name to each bottle.
It is important when you choose to buy private label supplements that you ensure your supplier not only provides this service, but has their own team of professional and experienced designers on hand to ensure you get the highest quality labels. You should be able to choose your own design to suit your company requirements. Ensure you sport your logo, company name and contact information and double check that the product states it was manufactured in your city, because this can be a mistake and tell-tale sign for customers that you aren’t really the manufacturer.
In addition to this, your supplier should use high quality printers to ensure high quality labels that aren’t blurred or poor quality. Quality is everything when you want to make a good first impression on a customer and build up a solid business. Ask for examples of previous labels to see the layout, design and print quality, this can help you determine if this is really the right choice for your business moving forward.
Price is going to be a big deciding factor. The good news is that most manufacturers want to build long term business relationships with you, they want you to succeed. The better your business does, the more business they receive creating a win-win situation, this means that in a majority of cases you will find the label printing and design services they provide isn’t overly expensive. The added advantage is they attach the labels before shipping, which can save you valuable time and energy.
When it comes to private label supplements the one important thing to watch out for is turnaround times. Ideally you don’t want long delays in the suppler shipping the items to you because you decided to take advantage of a labelling service. Ensure you speak to your supplier and get approximate turnaround times. Obviously your first private label supplements order will take slightly longer because of the design and proofing, but after that it should speed up because they already have the design on file, so it’s just printing and sticking to the product before shipping it to you.